Marketing Bootcamp: A.I. in Marketing: Practical Skills & Ethical Insights

AI is changing how marketers plan, create, research, analyze, and build customer trust. This two-session class explores practical uses of AI for marketing workflows, content development, data analysis, and research, while also examining ethical risks around accuracy, transparency, bias, brand perception, and regulation. You'll learn prompt best practices, compare AI tools and use cases, discuss responsible adoption, and identify where human judgment remains essential.