Marketing Bootcamp: Paid Ads & Analytics

Paid advertising can feel like a maze of platforms, budgets, audiences, and campaign settings. This class breaks it down in plain language, introducing major channels like Google and Meta, common campaign types, targeting basics, budgeting, ad structure, and performance metrics. You will learn how paid ads support business goals, how to choose the right approach, and how to evaluate whether a campaign is actually delivering a return on investment.