Sales 102: Knowing Your Buyer and Their Needs (virtual classroom)

Have you ever lost a sales deal and not known why? When you've given a discount to a customer, are you sure that it was the only way to close the deal? The best salespeople truly understand their customers' needs and wants, so the products or services they sell can lead to maximum margins and client satisfaction, minimum follow-up and support costs, and result in referrals and long-term business. In this workshop, you'll develop skills in seeking out customer needs and their buying cycle, critical to closing orders on a timely and predictable basis. You'll also build a checklist of key information you need from customers, including what is likely to prevent sales and the importance of factors other than price.

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