Marketing Bootcamp: Foundations & Fundamentals

This introductory class breaks down core marketing concepts in a clear, practical way. We’ll cover what marketing is, how value is communicated, and the basics of the four Ps and the marketing funnel. You'll learn how businesses move audiences from awareness to action and how to think about customer needs. Designed to be accessible for a wide range of experience levels, this session provides a solid grounding you can apply immediately or build on in later classes.