Marketing Bootcamp: Paid Ads & Analytics

This practical lab introduces the major paid digital advertising platforms, including Google, Facebook, and more. We'll compare campaign types, learn when to use each approach, and understand the basics of ad structure, targeting, and budgeting. We’ll also walk through how to read performance data using accessible examples. Suitable for varied experience levels, this session offers clear guidance on how digital ads support business growth and how to evaluate results with confidence.