Pre- and Post-Publication Series: Sustaining Sales--Keeping Your Book Going After Launch

Discover strategies for keeping your book in circulation: refreshing your author platform with new content, continuing your podcast circuit, giving presentations that feature your expertise, attending book fairs and conferences strategically, and finding creative ways to keep your book visible and relevant. We'll discuss how to use marketing to build a sustainable rhythm while keeping your backlist selling as you work on new projects. Learn long-term marketing tactics that keep your backlist relevant and selling, how to leverage ongoing opportunities, and ways to build on your first book's success to create a sustainable author career.